Professional Sales and Marketing, B.A. - Course Requirements
Learning Outcomes
The successful student will be able to:
- Apply the principles of relationship-driven selling to sales activities
- Choose the correct approach to manage sales teams
- Provide critical feedback about the selling practices of others
Requirements
- Core Curriculum: BA Requirements (credits): 45
- Common Business Requirements (credits): 45
- Concentration Requirements (credits): 30
- Total (credits): 120
Concentration
Course ID | Course Title | Credits |
|---|---|---|
MNMK 405 | Integrated Marketing Communications | 3 |
MNMK 406 | Consumer Behavior | 3 |
MNMK 407 | Principles of Marketing Research | 3 |
MNMK 416* | Social Media Marketing | 3 |
PSAM 101* | Relationship Driven Professional Sales | 3 |
PSAM 201* | Negotiation in Business and Sales | 3 |
PSAM 301* | Sales Leadership | 3 |
PSAM 401* | Advanced Relationship Driven Professional Sales | 3 |
BUSA 350/351 | Internship | 3 |
*Certain courses within this major are offered through a partnership with Rize Education. These courses are all offered in an online, asynchronous format and Holy Family students take these courses alongside students from other universities that participate in the LCMC consortium. All courses have been vetted through Holy Family University’s standard faculty governance processes and are assessed using the same methods as courses taught by Holy Family University faculty. Students who successfully complete these courses earn Holy Family University credits that are applied toward their degree.
Common Business Requirements
Each course in the following common business requirements (45 credits) must be completed with a minimum grade of C. In addition, each required course in the concentration, concentration-related and concentration tracks must be completed with a minimum grade of C.
Course ID | Course Title | Credits |
|---|---|---|
ACCT 205 | Principles of Financial Accounting | 3 |
ACCT 206 | Principles of Managerial Accounting | 3 |
BUSA 100 | Introduction to Business | 3 |
BUSA 104 | Applied Business Statistics | 3 |
BUSA 320 | Business Law | 3 |
BUSA 440 | Business Core Culmination | 3 |
BUSA 445 | Strategic Management | 3 |
BUSI 416 | International Business | 3 |
CMIS 220 | Management Information Systems | 3 |
ECON 203 | Economic Theory-Micro | 3 |
ECON 204 | Economic Theory-Macro | 3 |
FINC 301 | Financial Management | 3 |
MNMK 312 | Principles of Marketing | 3 |
MNMK 315 | Operations Management | 3 |
MNMK 340 | Managing People in Organizations | 3 |
Free Elective
Three credits of free electives (3).
Other Requirements
Successful completion of comprehensive examination which is incorporated into BUSA 440.