Marketing, B.A. — Course Requirements
Learning Outcomes
The successful student will be able to:
- Develop critical thinking and problem-solving skills
- Master project-based management techniques
- Acquire specialized knowledge for entry-level roles
Requirements
Course(s) | Credits |
|---|---|
Core Curriculum: BA Requirements (credits) | 45 |
Common Business Requirements (credits) | 45 |
Concentration Requirements (credits) | 30 |
Total (credits) | 120 |
Concentration
Course ID | Course | Credits |
|---|---|---|
MNMK 406 | Consumer Behavior | 3 |
MNMK 405 | Advertising and Promotion | 3 |
MNMK 425 | Marketing Data and Analytics | 3 |
MNMK 316 | Digital Marketing | 3 |
MNMK 317 | Project Management | 3 |
MNMK 407 | Principles of Market Research | 3 |
MNMK 421 | Sen Sem: Strategic Marketing | 3 |
BUSA 350/351 | Internship | 3 |
Free Electives | (2 classes) | 6 |
Common Business Requirements
Each course in the following common business requirements (45 credits) must be completed with a minimum grade of C. In addition, each required course in the concentration, concentration-related and concentration tracks must be completed with a minimum grade of C.
Course ID | Course Title | Credits |
|---|---|---|
ACCT 205 | Principles of Financial Accounting | 3 |
ACCT 206 | Principles of Managerial Accounting | 3 |
BUSA 100 | Introduction to Business | 3 |
BUSA 104 | Applied Business Statistics | 3 |
BUSA 320 | Business Law | 3 |
BUSA 440 | Business Core Culmination | 3 |
BUSA 445 | Strategic Management | 3 |
BUSI 416 | International Business | 3 |
CMIS 220 | Management Information Systems | 3 |
ECON 203 | Economic Theory-Micro | 3 |
ECON 204 | Economic Theory-Macro | 3 |
FINC 301 | Financial Management | 3 |
MNMK 312 | Principles of Marketing | 3 |
MNMK 315 | Operations Management | 3 |
MNMK 340 | Managing People in Organizations | 3 |
Other Requirements
Successful completion of comprehensive examination which is incorporated into BUSA 440.