Sport Marketing-Management - Course Requirements
Learning Outcomes
The successful student will be able to:
- Analyze sport consumer markets by applying fundamental marketing principles and conceptual frameworks.
- Design effective sport-related events by utilizing sports management processes and concepts.
- Exhibit skills and attitudes needed for a professional position in a sport marketing management related field.
Requirements | Credits | |
|---|---|---|
45 | ||
Common Business Requirements | 45 | |
Concentration Requirements | 30 | |
Total | 120 | |
Requirements | Credits | |
BUSA 350/351 | Internship | 3 |
SPMM 200 | Introduction to Sport Management | 3 |
SPMM 220 | Sales and Sales Management | 3 |
SPMM 280 | Sport Media & Content Production | 3 |
SPMM 310 | Economics of Sport | 3 |
SPMM 320 | Sport Marketing and Promotion | 3 |
SPMM 420 | Legal Issues in Sport | 3 |
SPMM 430 | Sport Facility and Event Management | 3 |
SPMM 439 | Senior Seminar in Sport Marketing-Management | 3 |
SPMM 425 | Sport Administration & Leadership | 3 |
Common Business Requirements
Each course in the following common business requirements (45 credits) must be completed with a minimum grade of C. In addition, each required course in the concentration, concentration-related and concentration tracks must be completed with a minimum grade of C.
Course ID | Course Title | Credits |
|---|---|---|
ACCT 205 | Principles of Financial Accounting | 3 |
ACCT 206 | Principles of Managerial Accounting | 3 |
BUSA 100 | Introduction to Business | 3 |
BUSA 104 | Applied Business Statistics | 3 |
BUSA 320 | Business Law | 3 |
BUSA 440 | Business Core Culmination | 3 |
BUSA 445 | Strategic Management | 3 |
BUSI 416 | International Business | 3 |
CMIS 220 | Management Information Systems | 3 |
ECON 203 | Economic Theory-Micro | 3 |
ECON 204 | Economic Theory-Macro | 3 |
FINC 301 | Financial Management | 3 |
MNMK 312 | Principles of Marketing | 3 |
MNMK 315 | Operations Management | 3 |
MNMK 340 | Managing People in Organizations | 3 |
Other Requirements
Successful completion of the comprehensive examination which is incorporated into BUSA 440